Four tips to attracting the very best talent to your estate agency
Estate agency has a reputation for being a highly competitive and highly challenging industry — perfect for people hungry to improve themselves and hungry to perform in their company.
Businesses live or die by the people they hire and yet too many estate agents operate a bums on seats policy of recruitment, rather than attracting and cherry picking from the best talent out there.
If you’re reading this and thinking to yourself “I’m not the business owner so recruitment isn’t my problem” I would urge you to think again.
Implementing a strong attraction strategy to draw in the best talent is everyone’s responsibility within any business and at the leadership level it should form part of the business plan and always be one a top priority.
Here are four tips that we use here at Homesearch to attract and secure the best people to work with us.
Apply some of all of them and you’ll go a long way towards building a robust and proactive attraction strategy that will see the best talent coming to work with you.
Create a thriving culture
Culture is community. People need four things to survive in life; air, water, food and community.
Create a solid workplace culture with a defining set of beliefs and behaviours.
A strong culture helps people feel relaxed, supported and important within their roles.
This allows them to perform at their peak.
If you’re not providing a real community at work through your culture, then you’ll not only never get the best out of your people but there’s a high chance that they’ll end up leaving for you a company that does.
Encourage career growth
The best people want to grow and be challenged. They thrive on it.
They need to be able to see themselves improving as people first, then as agents by achieving their goals and dreams. Actively engage employees in their professional development and push them in their pursuits both at work and in their personal lives.
Invest in training, coaching and mentoring. All too often I have heard “we don’t bother training our staff after their induction course because they all end up leaving sooner or later”. The obvious counter point is that maybe they all end up leaving because they never got any training or support outside of a desk, a phone and a CRM.
By investing in your current employees’ training or by providing them with challenges, you send a message to your ideal next hires that you care about their future within the business and will support them on their path.
Ever heard the saying ‘follow the leader’? It’s a saying for a reason. It really does work like that. Leaders create leaders.
People want to be inspired by their leaders and be empowered by a strong, intuitive leadership team. Your own key staff, the leaders within your business, are often one of the first faces of the agency when it comes to hiring new talent and interviewing.
Build your people into leaders that project the values of the company and give prospective new hires the right first impression by communicating effectively and listening to what they have to say.
Leaders create leaders, and leaders attract leaders too.
Promote your culture
We’re back to culture and community. It really is that important.
A great way to learn if you’re nailing the culture spec is to listen to how your staff describe where they work.
If you’ve got the three steps above down pat, then your staff should be raving about you to all of their networks.
If your company is a great place to work, where staff are invested in, challenged, empowered and successful then tell the world about it.
There are a host of ways you can promote your brand culture to attract top talent. We’ve just done a “21 questions with Homesearch” for all our staff. It was a great laugh to film, shows off our company personality, our guys feel loved and it’s going to help us attract the next people we need to continue to grow.
When your agency is a great place to work and you do the work in letting the world know it, the best (and right) people will want to work with you and they won’t ever want to leave.
Your success is determined by the quality of the people you work with.
Give your recruitment some serious thought.