A time for long term thinking

From Giles Ellwood & Sam Hunter

April 6th - update: A sincere thank you to all the agents who have supported the Homesearch Network so far. In only two weeks, over 2,500 branches have become part of the movement.

What has become clear from the new conversations we’ve had since we announced the Network, is that the industry does want change. In most cases, and for most agents, the current portal costs and lack of innovation are a burden to growth.

This letter is a call to action to join the 15% of the industry who have shown their support.

Show your support and stay informed

Currently, Homesearch is a property intelligence platform, with information on all 28.8m homes in the country. We have self-funded the business since 2017 and have reinvested over £3m in data and engineering.

Last year alone our software delivered over a billion pounds worth of market appraisals to the agents using our services.

From what we’ve been able to show Agents so far, they believe we have engineered a new, long term solution - not just another portal, but the future of the industry. A network that connects you, the agent, with every home and client in the country; and every home in the country to the right agent.

Homesearch will go live to the public on the 25th May

We have drawn up a modern set of operating principles.
A truly agent-first platform.

A network where consumers can interact with your agency and your instructions, as well as placing your agency in front of them for every other property they search for in your market. Everything will lead back to your website and the phone numbers and links will be yours, not ours.

Built on data.

We are in a unique position where we have more data on every single home in the country than even the government, including everything on the market. People don't want automated valuations, they want information. We have it - you can provide it.

No charge (ever) to list your instructions.

In the same way Google does not charge you to appear on their search engine, to list your business and receive calls, nor will we. However, we will have transparent, long-term pricing for optional advanced tools to make you more productive and deliver you real-time insight into your market. More on that below.

Warm, qualified, actionable leads.

We will deliver nurtured, qualified, informed and engaged leads - directly to you. Leads that you will own and can use to grow your network.

We will give back.

While estate agents will not ever pay to list instructions, property developers and house builders will. We pledge to invest 50% of all of these charges to protect the homeless and build social housing where it is most needed throughout the UK.

Why put your faith in us?

As well as being a marketplace for your instructions, the Homesearch Network will have the best reporting, prospecting and analytical technology all in one place.

  • Latest information on every address in the country - on and off market.
  • Tools to find new instructions and new markets.
  • Reports that give your clients the confidence that you’ve done your homework.
  • Prospecting data, letters and a system to see properties currently on the market.
  • Market information and analytics to keep you and your clients informed.
  • A widget for your website or social media pages to capture data of passing visitors.
  • And more that we will communicate over the coming weeks.

We know how essential maximising value is to growing your business. It’s understandable that there will be some of you thinking, ‘we’ve seen this before - they’ll turn on us when they get big.’ So, to further prove ourselves to you, we make this promise to.

We will never charge to display properties,
nor to deliver you leads

To the agents who choose to take up the optional advanced tools, we want to give you clarity exactly what that cost will be. See here

A few days ago, this was an idea. Now it’s fully spec’d and already in development. In a week we’ll have the first pieces to show you. And on the 25th of May, it will go live.

Today, all we are asking is for you to consider Homesearch as an option.

Our vision is to make the property market a more proactive, informed and connected place, for everyone.

To the agents who’ve said yes so far, thank you.

Sincerely,
Giles & Sam

Show your support and stay informed, we will release more info and designs every week in the countdown to launch.
No commitment and no obligation.

You’ll be invited to a video call with us every Thursday to see the progress as well as receiving regular email updates. All feedback is welcome.

07 Apr, 2020
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Still have questions? Here are some we’ve already answered.
Are you building another portal?

No, the industry doesn't need more of the same historical ideas.

Technology, information and consumer behaviour has moved on. So have we. Homesearch is a ‘home’ search platform that shows everything, all homes and more data, and sends the leads back to the agents.

So, regardless of if I pay you or not, you will still list my properties and send me all the leads?

Yes, if you list a property on your own website, it will appear in our searches, and it will be YOUR contact details on the listing and the links will lead back to YOUR site.

Ok, so what will I be paying for?

We are offering an optional service for any agency that would like to have all of our tools and services in one sensible monthly subscription, without locking anyone into a contract.

Will I have to pay straight away?

Today, you have two options.

  1. Show your support by registering your branches, this will lock your price with the highest possible discount, we are not asking for payment, nor is it binding in any way.
  2. Show your support and you can start using some of our tools now including the Pro data, and letter service (pricing here)
Will you just raise our prices once you become successful?

Registering early will give you the biggest discount on our prices until 2025.

In 2025 the price is fixed at £395 and can only go up the equivalent of CPI, which is c. 1-2% p/a

Please remember we won't ever charge to list your properties and send you the leads.

How can we trust you?

Ask the industry. The Network will be new, but we are known to hundreds of agents UK wide. You’re also more than willing to look us up on Linked in (Sam & Giles) or just any of our weekly update web chats where we plan to show our progress and take questions from agents.

Trust is a process, we get that. We’ll be here doing our thing and you’re welcome to join us anytime.

How will we upload our instructions to Homesearch?

Right now, we act like google, indexing the listings on every site in the country every day.

We are also building a real time feed, that you can upload to, directly from your crm or website, it will mirror the way you currently send to other services, to ensure the process takes less than 30 mins of your time to start the feed, after that it will not require maintenance.

How are you different from Rightmove, Zoopla and OTM?

Those three are portals. Like a big wall that you, the agents stick identical post-it notes on with your listings. People walk past the wall, see the post-it and send an enquiry.

It's not very dynamic, it doesn't help reinforce your own sites or give you any stand out, seo etc.

The most important difference is that it doesn't build a network

Do you have a one portal rule?

No. You must always do whatever is best for your business and your people.

Will you sell or share our data?

Under no circumstances.

Can we have a seat on your board to make your interests are our interests?

Now this is an interesting one. We’d be open to discussing how members of the agent community could participate in our board meetings as an added layer of transparency.

Who owns Homesearch?

Homesearch is a private company owned and run by Giles Ellwood.